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Transcript of Marrying Content with the Customer Journey

Duct Tape Marketing

He is the founder and CEO of Vertical Measures. He’s also the author, or I guess I should say co-author because he’s got a group that he wrote this book with, called Customer Journey: Your Audience Will Take This Journey With or Without You, Are You Prepared ? He lived in Nashville at the time, I lived in Phoenix.

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Finding New Customers In Untapped Places

Duct Tape Marketing

And sometimes we're just used to always thinking in a certain way about who that audience is sometimes within a vertical segment, other times maybe within a certain type of person that comes from a certain demographic background. Well, our mutual friend, Susan, Susan Byer from audience audit completely changed my life.

Customer 101
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SXSW Pitch Finalist: Citefull

Austin Startup

While the survey found that a majority of the respondents thought that journalists should take responsibility for fixing the problem, Phoenix-based Citefull can play an important role in fixing fake news by verifying digital content. Tell us your favorite thing about being based in Phoenix. What is your top goal for Citefull for 2020?

Houston 63