Use The Phoenix Effect To Make Customers Raving Fans
Mike Michalowicz
FEBRUARY 6, 2013
But on the flip side there is the Phoenix Effect. If your audience sees that you have fallen below them, they will actually try to pull you up (in their mind). Pity is where your audience feels you have always been below them and are not capable of anything better. Show them you are a Phoenix, and they will support you.
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