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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. This post gives you a data-backed approach to win more repeat sales. By campaign of first order. The most telling cohort, perhaps, is which promotion locked in the sale. The second relies on retention. The second type is winning.

Retention 126
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Why Sites Are Getting Personalization Wrong (and How to Fix It)

ConversionXL

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. Most visited type of sale. increase in clicks to sale from the listing page. ‘At last!’

B2C 70
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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Opinion: Noonan: The Romney Campaign Needs a New CEO. Businesses For Sale |. Consumer Services (B2C). Australia/New Zealand. Businesses For Sale |. Businesses For Sale |. Opinion: Leslie Michelson: Doctor to the 1% (and Maybe Someday to You). Bicyclists of a Feather Flock Together. Franchises |. Blding Mat.,