A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

It’s often said that you shouldn’t talk about price during customer development interviews. Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo Even bootstrapped businesses can make this work (e.g.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Hippoland

AUGUST 8, 2018

2) B2B startups have high margins. Sales cycles matter though. Many serial entrepreneurs tend to gravitate towards building B2B startups. I can’t tell you how many founders I know whose first company was a consumer company and then built only B2B companies after that.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

2) B2B startups have high margins. Sales cycles matter though. Many serial entrepreneurs tend to gravitate towards building B2B startups. I can’t tell you how many founders I know whose first company was a consumer company and then built only B2B companies after that.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

FEBRUARY 12, 2018

V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. So you might think about how to best poise yourself to bootstrap and get to profitability for the next couple of years. Because my $25k check isn’t going to last long.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. So you might think about how to best poise yourself to bootstrap and get to profitability for the next couple of years. Because my $25k check isn’t going to last long.

Seed Stage 48

Seed Stage Business Model B2B Email 48

mashable.com

SEPTEMBER 22, 2008

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Software Review 78

Software Review Social Media Social Network Software 78