A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Price is as important as any other feature to determine product/market “fit.” Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo Even bootstrapped businesses can make this work (e.g. But I disagree.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Hippoland

AUGUST 8, 2018

Marketing first. But if this is a generic hotel, then there are likely other affiliates who are doing paid marketing to try to get users to their sites / apps to convert users as well. 2) B2B startups have high margins. Sales cycles matter though. B2B companies can have great unit economics. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Marketing first. But if this is a generic hotel, then there are likely other affiliates who are doing paid marketing to try to get users to their sites / apps to convert users as well. 2) B2B startups have high margins. Sales cycles matter though. B2B companies can have great unit economics. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

FEBRUARY 12, 2018

I’ll give you an example with my own startup LaunchBit and how our understanding of the problem and the customer became more refined over time: V1: Helping online marketers get customers profitably. V2: Helping online marketers who have previously bought ads in email lists get customers profitably.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

I’ll give you an example with my own startup LaunchBit and how our understanding of the problem and the customer became more refined over time: V1: Helping online marketers get customers profitably. V2: Helping online marketers who have previously bought ads in email lists get customers profitably.

Seed Stage 48

Seed Stage Business Model B2B Email 48

mashable.com

SEPTEMBER 22, 2008

Since there are hundreds of new apps coming on the market every year, we figured it was time for an update. Bootstrap – Online bookkeeping software that lets you track sales and expenses, organize your records for tax time, and more. NetBooks – Marketing, sales, inventory and financial control in one place.

Software Review 78

Software Review Social Media Social Network Software 78