ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. Get executive buy-in.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

MAY 19, 2016

Additionally it’s no longer enough to think of segments as “customer types” (for example a B2B SaaS segmenting by small, medium and large companies). The user moves from the top of the funnel (awareness) to the bottom (purchase) progressively and predictably. We think of funnels in terms of main milestones (i.e.

Analytics 78

Analytics Metrics Channel Software Review 78

Hearpreneur

DECEMBER 15, 2017

#7- To prioritizes employee and client retention. The company that employed us began putting profits above people and new sales above client retention. It was becoming a business model destined to fail. The three of us had the exact opposite mentality and created a company that prioritizes employee and client retention.

Entrepreneur 113

Entrepreneur Czech Republic Retention B2C 113