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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. Where do you start?

Marketing 120
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Product Manager Entrepreneur Mark Geller

SoCal CTO

From there, I became the first non-founder employee at an e-commerce startup called BITSource, which was the first electronic software distributor delivering electronic volume software licenses to corporations. It was also beneficial because I got some good experience with both B2B and B2C business models.

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boldstart ventures in 2014 – our ethos

BeyondVC

With a focus on seed investing in the mobile, agile, and smart enterprise and business models that harness the power of network effects, our entrepreneurs have successfully been able to raise over $200 million of financing following our initial seed investment. finally, this theme is also applicable for b2b.

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Taking on Tech Titans

Reid Hoffman

Few startups set out to compete with the biggest leaders in their respective industry. But that doesn’t mean it doesn’t happen, or that success for the challenger startups isn’t possible. What’s more, says Hoffman, most of the competition comes from fellow startups rather than the large incumbents. “If TRANSCRIPT.

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Taking on Tech Titans

Reid Hoffman

Few startups set out to compete with the biggest leaders in their respective industry. But that doesn’t mean it doesn’t happen, or that success for the challenger startups isn’t possible. What’s more, says Hoffman, most of the competition comes from fellow startups rather than the large incumbents. “If TRANSCRIPT.

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Qwilt Raises $24M to Reduce Data Load of Video by Up to 80%

VC Cafe

It helps them contain the cost of growing online video traffic while keeping their options open for future business models leveraging the video delivery layer.”. Qwilt is an “infrastructure” company, B2B. They have been in stealth mode for 2 years now working mainly with network infrastructures and content providers.

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Essential Startup Funding Tips from 8 Seasoned Investors

mashable.com

The Small Business Tips Series is supported by Bantam Live , a web-based collaboration workspace with “Social CRM&# for small business teams. Here’s an overview: Mitch Kapor: Kapor is founding partner of Kapor Capital , a firm that invests in seed and early stage startups. and Path Intelligence.