ConversionXL

JANUARY 18, 2022

They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.

PPC 131

PPC Campaign Marketing Sales Cycle 131

Duct Tape Marketing

MARCH 5, 2019

He is the founder and CEO of Vertical Measures. In fact, more and more of our clients, although this is kind of a while ago, Andy Beale, a friend of mine, he’s kind of specialized in the whole protecting your brand online and reputation management. It could be B2B, it could be whatever. Arnie Kuenn: Oh, absolutely.

Customer 59

Customer Search Vertical Early Stage 59

Steve Blank

NOVEMBER 9, 2009

The difference between the two ways of thinking is why successful entrepreneurs have the reputation for being relentless. We must get established EDI companies and new SAAS B2B platform operators to adopt our EDI API, with all of its amazing advantages. The problem was his approach let others define the outcome and set the pace.

Silicon Valley 331

Silicon Valley Software Review RSS Technical Review 331