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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

And that looks different for a B2C journey versus a B2B journey. Also, we expect consumers will figure out that they can type in much longer queries, not just restaurants in Seattle, restaurants in Seattle for a family of four with an infant, and the dad loves spicy food and oh, by the way, the wife is lactose intolerant. (06:04):

SEO 62
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Why We Shouldn’t Be In Love With Startups 

ReadWriteStart

The reality is, most 20-somethings that start businesses lack the operational, managerial, sales and financial expertise to scale anything. If you do, tread lightly and—like any good investor—make the targeting of startups less than 10% of your overall marketing and sales portfolio. Without demand, startups falter and ultimately fail.

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Why We Shouldn’t Be In Love With Startups 

ReadWriteStart

Most Startups Are Poorly Managed The reality is, most 20-somethings that start businesses lack the operational, managerial, sales and financial expertise to scale anything. If you do, tread lightly and—like any good investor—make the targeting of startups less than 10% of your overall marketing and sales portfolio.

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How to Minimize A/B Test Validity Threats

ConversionXL

Pro Tip: Do this with your campaign team (e.g. The team will be less likely to implement a change (‘test threat’) if they were involved up front, and it provides more eyes to monitor for unexpected ‘pollutants’ like competitor promotions, direct mail campaigns, or even regional weather factors. What gives?

PPC 48
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Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

Look, if you work in sales, wanna learn how to sell, and frankly who doesn't check out the sales podcast, where host will Barron helps sales professionals learn how to buyers and win big business ineffective and ethical ways. You get me the sale. And that's probably how things were 20 years ago. Bob Glazer (03:48): Yeah.

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Google Analytics 360: The Features Worth $150k a Year

ConversionXL

Marketing and sales collateral from Google is spartan, and common refrains about key features—like unsampled data—seem unworthy of a six-figure bill for most sites. Those with access to both products can: Move Salesforce data from Sales Cloud into GA360 for attribution reports, bid optimization, and audience creation. email, SMS).

Analytics 126