Why We Shouldn’t Be In Love With Startups
ReadWriteStart
JANUARY 20, 2020
The reality is, most 20-somethings that start businesses lack the operational, managerial, sales and financial expertise to scale anything. If you do, tread lightly and—like any good investor—make the targeting of startups less than 10% of your overall marketing and sales portfolio. Without demand, startups falter and ultimately fail.
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