Remove B2B Remove Channel Remove Metadata Remove Social Media
article thumbnail

How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. So we really need to think about how SEO needs to change.

SEO 64
article thumbnail

3 Ways To Promote Your Brand On LinkedIn Using Video

YoungUpstarts

It’s been well documented that LinkedIn was a bit late to the game when it comes to adopting video, but the largely B2B site has fully embraced it now. To squeeze some quality SEO out of your videos, upload them to your YouTube channel and then post them on LinkedIn.

Video 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 82
article thumbnail

How To Build Trust, Increase Authority, And Rank High With Google

Duct Tape Marketing

5:43] Do things like keywords in your titles, metadata, and your URL matter anymore? [9:14] 19:15] On SEO-related sites, how valuable are signals in social media — meaning people linking to you on social platforms like Twitter? [20:41] A lot of it depends on whether you're B2C or B2B.

article thumbnail

How to Optimize Video for Every Medium

ConversionXL

While it might seem tough to find a practical reason to use something like Snapchat for B2B purposes, plenty of companies are. Each of our videos contain captions and metadata which allows Google to understand the actual content of the video. Social media is one of the best way to retain customers and/or fans of your brand.

Video 48
article thumbnail

Startup Resources

www.vccafe.com

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 byĂ‚ Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Rovi : Need Metadata for music/movie/actors, etc.? Social Media Tracking/Marketing.