Up and Running

OCTOBER 7, 2014

Chris Hoyt of L angua Travel has used this method to great effect with his business, using trade for B2B compensation. ” I’ve ended up on the news many times by just calling up the news channels and asking them if they’d be interested in featuring my business. South Africa. Cut down on meetings.

South Africa 157

South Africa Software Review Green Technical Review 157

Duct Tape Marketing

JUNE 16, 2017

Live video is without a doubt one of the hottest channels right now. Aids.gov used Facebook Live to stream their International Aids Conference in South Africa. Diminishing returns through core channels. As Instagram takes off with wider audiences, a proven opportunity is there (for B2C and B2B brands alike).

South Africa 55

South Africa Audience Video Africa 55

Occam's Razor

NOVEMBER 18, 2014

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! China, South Africa, Egypt. It shows all the incoming traffic to a site as a Treemap. Makes me mad.

Analytics 143

Analytics Sierra Leone Channel Conversion 143