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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. Companies experience a high churn rate because of bad product adoption.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

When I met my now-wife, I realized that any technology that can find me a spouse is a killer app. I’d argue that the same type of technologies that have revolutionized dating can revolutionize our industry. . I walk through below how progressive investors are using technology and analytics throughout all of their operations.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. GrowthHackers founder and former Head of Growth at Dropbox, Sean Ellis , coined the term: “A growth hacker is a person whose true north is growth.

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Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. He’s also the co-author of a new book launching in June 2022 — Marketing Artificial Intelligence: AI, Marketing, and the Future of Business. Click on over and give us a review on iTunes, please!