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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Many tools designed for B2B marketing in general are also relevant to investors. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook. I use Diigo , a social bookmarking tool, to keep a record of useful websites.

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18 Cognitive Biases You Can Use for Conversion Optimization

ConversionXL

How it affects you and how to use it: If your first encounter with A/B testing is a button color change that increased conversions (that’s your anchor), you’ll be less likely to try other A/B tests, especially radical redesigns. Conversely, the more people talk about your site in a negative way, the less likely they are to purchase from you.