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Social Media Matching

SoCal CTO

People seem to be missing the really big picture of the value of social media and really the Internet for that matter. They look at how current social networking sites work and how online and offline relationships currently work and make the assumption that this represents the value proposition.

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5 Trends That Will Shape Small Business in 2012

Duct Tape Marketing

Social networks evolve into markets. As social networks become more important in the lives of their users and the level of social behavior continues to evolve, they will become much more than outposts. Content becomes conversion. Apps inside social networks provide answers.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook. I use Diigo , a social bookmarking tool, to keep a record of useful websites. I have also configured IFTTT to share on Twitter anything new I post on Diigo. .

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Expenses You Don't Think of When Starting a Business

Software By Rob

The comments here and on a few social bookmarking sites mentioned that you could quit your day job if you wanted to, and that you could live on $2500/month just fine in many cities in the world (although in my hypothetical situation I was speaking about a developer based in the hypothetical U.S.). 44 Steve P on 01.14.09

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18 Cognitive Biases You Can Use for Conversion Optimization

ConversionXL

How it affects you and how to use it: If your first encounter with A/B testing is a button color change that increased conversions (that’s your anchor), you’ll be less likely to try other A/B tests, especially radical redesigns. Conversely, the more people talk about your site in a negative way, the less likely they are to purchase from you.