searchengineland.com

MAY 30, 2012

B2B Search Marketing. More Search Engines. For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. The engineer who can get this question is surprisingly rare, but amazingly valuable. PRO Guides. Search Week Newsletter. Search Month Newsletter.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? " In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75. Notice above I only have two CPA values.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Reverse engineer lifetime value study. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Who is the B2B buyer? Preferences, intents, etc. 3 month ROI sheet.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

OCTOBER 30, 2021

In digital marketing, this will most likely be through search engines and social media. Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. Cost per acquisition (CPA). Generating awareness through SEO.

Customer 140

Customer Marketing Social Media CPA 140