B2B Differentiation Distribution Vertical 
VC Cafe
MARCH 1, 2024
Companionship Differentiated value prop vs. generalist chat products – AI companion products hat specialise in content that mainstream models aren’t good at (or don’t allow), like fictional role plays or erotica. Verticalized Video Understanding – machine interpreted video.
Duct Tape Marketing
DECEMBER 20, 2022
TikTok is very much vertical, short form, you know, 50 to 15 to kind of 62nd videos. So those are kind of probably the two biggest differentiators. I actually love Instagram for b2b. I teach Instagram for B2B all the time cuz I, I think it's a very untapped potential. So you've got more variety of content.
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ConversionXL
OCTOBER 25, 2018
It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. Building a cache of user data in a CRM that’s strong enough to inform demand gen campaigns—what content to produce, where to distribute it—can take years, according to Brandt Bogdanovich of MST Solutions. Data types are important.
abovethecrowd.com
FEBRUARY 27, 2019
Unfortunately, either information asymmetry or physical distances and the resulting distribution costs can both cut against the economic advantages that would otherwise arise for all. In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities.
Mucker Lab
MAY 1, 2013
From the outside, they are vertically integrated challengers to decades if not hundred-years old incumbents. In fact they tend to be B2B rather than B2C companies – while the popular bet these days in B2B for many is in “enterprise software” – maybe the better bet is in betting on these software native challengers.
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