Product Launches: 5 Unexpected Lessons from the Real World
ConversionXL
FEBRUARY 27, 2019
In consumer packaged goods, the benchmark for a “highly successful” product launch is no easy feat: $50 million in first-year sales. Successful demand generation campaigns break down silos between marketing and sales. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Definitions of failure also vary.
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