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How to Master PPC Targeting and Choose the Right Ad Platform

ConversionXL

DECEMBER 7, 2016

Sometimes your product or offer is so new that there’s no search demand out there for you to easily harvest. This means you have to generate awareness and demand yourself, before you get that sale. With LinkedIn, you’re able to target a much deeper set of demographics that Facebook is catching up to in the B2B space.

PPC 48
PPC B2C B2B Sales Cycle 48
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

APRIL 12, 2017

Test functionality before you try to harvest fruits. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Longer decision cycle. Persona-based stuff is really interesting for B2B. Simulators are unreliable.

San Antonio 86
San Antonio Metrics B2B Analytics 86
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