Duct Tape Marketing
JANUARY 7, 2020
If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. How can paid search assist in lead generation? And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online.
Duct Tape Marketing
FEBRUARY 22, 2016
But What About B2B? Many B2B companies ignore SEO and Google because they think their customers buy at trade shows or via other old-school channels. 71% of B2B researchers start their research with a generic search engine search. 42% of B2B researchers use a mobile device during the B2B purchasing process.
Duct Tape Marketing
FEBRUARY 28, 2018
I know I’ve subscribed for my Kansas City daily paper for years, but I think you’re talking about something much larger than that. I came from the B2B software industry. Anne Janzer: Indeed, indeed. They want to be able to go online and use their app and get it, and that’s how they want to do transactions.
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