Duct Tape Marketing

MARCH 14, 2013

Instead, smart investors spread their investments around to a diverse portfolio of stocks, bonds, mutual funds, cash and other assets. In the same way, a smart lead generation strategy requires a balanced approach. Sales leads often perform differently and cost more (or less) depending on how you acquire them.

Lead Generation 64

Lead Generation B2B Portfolio Sales Cycle 64

Occam's Razor

APRIL 21, 2014

They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. Let use the question in general way. I know that it depends of business, goals, measurement plan, resources and so on… But i talk in general. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Identify the Real Business Profitability Point: B2B.

Analytics 139

Analytics Aggregator Channel B2B 139

Duct Tape Marketing

AUGUST 29, 2013

As an aside, B2B companies, and in particular B2B technology companies, tend to be the most progressive in content marketing for demand generation. Their thesis is that content marketing provides the B2B buyer with information that will help make them smarter in making the best decision. What Does Your Brand Sound Like?

Demand 63

Demand Tampa Marketing B2B 63