Conversocial: A case study in thought leadership based marketing
The Equity Kicker
FEBRUARY 6, 2012
Their marketing strategy has two related strands, firstly assume a position of thought leadership centred around the founder and CEO, Josh March, and secondly generate press coverage by intelligent use of data. Coverage in the quality press can be featured in sales and marketing materials and does a lot for the credibility of B2B companies.
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