Agile VC

MAY 21, 2012

were fairly active a few years ago though neither is as active today and big media conglomerates like Disney are fairly sporadic as they embrace web-based media. On the B2B SaaS side or enabling services (e.g. ad-tech, analytics, development platforms, etc) the list is slightly different. What’s Your Favorite Future?

Acquisition 162

Acquisition Silicon Valley B2B Seed Stage 162

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events. And they put a lot of stock in them. Very few, if any, of these interactions are with a sales rep.

Demand 95

Demand Management B2B Campaign 95

Agile VC

MARCH 8, 2012

The secondary wave of VC-backed IPOs has also come to fruition… both consumer facing (Yelp, Demand Media, Pandora, Carbonite, HomeAway, Angie’s List, et al) and B2B (Jive Software, Brightcove, Imperva, Responsys, etc). The pipeline of companies in registration has continued to grow. So now what?

IPO 100

IPO Silicon Valley Revenue Seed Stage 100

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I previously posted a detailed presentation with sales technology tools useful for B2B sales.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

FEBRUARY 3, 2014

I would have never bumped into my Prudential commercial in any place other than YT because of how I consume media.] Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. When I have a choice, I now buy Prudential.

Analytics 149

Analytics Marketing Audience Channel 149