9 Things You Should Know About Social Login & CRO
ConversionXL
JUNE 24, 2014
MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. Tests conducted by web development firm Imaginary Landscape showed websites that require users to enter a large amount of data lost out in terms of conversions. Impressive, but given only 3.4%
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