6 Keys To Measuring Return On Investment In Marketing
Startup Professionals Musings
JULY 3, 2020
In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Individual measurements should include pipeline value by lead stage, closed revenue by program, pipeline growth, and overall win rate.