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9 Things to Know About Influencing Purchasing Decisions

ConversionXL

Product quality and seller reputation matter , goes without saying. What about when the product matches the customer’s needs and wants, and they trust the seller? This applies equally to B2B - 71 percent of enterprise purchase decisions in the United States begin with research conducted on a search engine.

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Two investment deals are on the table. Which do you sign?

The Startup Toolkit

Vision for B2B, sales-driven technology. Next, we check that we’re safe from any particularly onerous terms like participation preferred. 90% investor product vision. The latter means products, analytics, optimisations, and developers. $250k now, plus 2 tranches for another $1mm based on performance goals.

article thumbnail

Two investment deals are on the table. Which do you sign?

The Startup Toolkit

Vision for B2B, sales-driven technology. Next, we check that we’re safe from any particularly onerous terms like participation preferred. 90% investor product vision. The latter means products, analytics, optimisations, and developers. $250k now, plus 2 tranches for another $1mm based on performance goals.