B2B Product Development Revenue Sales Cycle 
ConversionXL
MAY 27, 2022
Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Then they increased their revenue from $2M to $6M in six months. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue.
Hippoland
AUGUST 8, 2018
Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). 2) B2B startups have high margins. Sales cycles matter though.
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Hippoland
AUGUST 8, 2018
Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). 2) B2B startups have high margins. Sales cycles matter though.
ConversionXL
APRIL 3, 2018
mobile is ~50% of revenue, shorter form works better. Flip your funnel – only 5% of revenue comes from optimisation but 92% of revenue from retention. Renee Thompson – How to Win at B2B Optimization. What makes B2B different? Offline sale – typically. Result: -45% revenue per visit.
Hippoland
FEBRUARY 12, 2018
V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. At a high level, business is simple! :) You bring revenue in and your costs send money out the door. You want your revenue to be higher than your costs. But the execution is hard.
Hippoland
FEBRUARY 12, 2018
V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. At a high level, business is simple! :) You bring revenue in and your costs send money out the door. You want your revenue to be higher than your costs. But the execution is hard.
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