Brandanew

MAY 14, 2015

That said, for B2B companies the proxy/leading indicator is often lead generation compared to B2C companies’ DTC/retail sales. Upselling is accomplished through having people understand your value in higher-value/additional products and services, and content marketing is an ideal way to communicate that.

Social Media 100

Social Media Marketing Technical Review Distribution 100

ConversionXL

MARCH 4, 2016

Look at some typical B2B marketing KPIs: Number of leads generated. Cost per lead. Lead quality (Marketing Qualified Lead, Sales qualified lead). Lead intelligence: Find out names and email IDs of target prospects. Lead generation. Landing page optimization, Lead nurturing.

B2B 48

B2B Sales Technical Review Software Review 48

Occam's Razor

DECEMBER 9, 2013

They find the closest industry leader (L'Oreal, Booking, Zyrtec, Innocent Drinks, CSC Consulting). Beat Palms casino (try booking, try the menu, try anything, pretty awesome all around). The picture above is from my first book, Web Analytics: An Hour A Day, from page 235. " If you hear that, run. Beat Bonobos (I.

Analytics 165

Analytics Marketing Channel Metrics 165

Cracking the Code

OCTOBER 10, 2008

Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. The traditional metric of Bookings would value Customer A at $120,000 and suggest Customer B is more valuable at $180,000.

Software Review 48

Software Review North America Europe Metrics 48

Designmantic Blog

MARCH 6, 2018

Lilach Bullock is well-known in the fields of online lead generation and social media. She has also authored many best-selling books for Amazon on sales, marketing, entrepreneurship and small businesses. She is globally praised for being the founder of the top certified coaching program for women. Marsha Collier.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76