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Episode 39: Cash Flow and Niche Focusing with David Knowles and Kacee Johnson

Mike Michalowicz

AUGUST 3, 2015

David sheds some light on the world of credit reporting, and Kacee talks about how to create a solid business plan for your company. He possesses 20 years of experience in branding and marketing with expertise across B2B and B2C industries, including retail, food and beverages, and financial services. Our Guests. and Europe.

Iceland 60
Iceland CPA Europe B2C 60
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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

DECEMBER 9, 2013

More often than not, magnificent success results from executing a business plan that is rooted in a strong understanding of the landscape of possibilities, and a deep self-awareness of business capabilities. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate.

Analytics 165
Analytics Marketing Channel Metrics 165
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