article thumbnail

You Shouldn’t Have to Pay to Talk To Your Own Customers

Austin Startup

They still SEO-optimize those pages heavily, and compete for the attention of users with other channels, whether official or unofficial. Stories of injustices made right via social media are frequent, if not altogether common. Get smart about how your data is used, and demand fair means by which to contribute.

article thumbnail

How to Master PPC Targeting and Choose the Right Ad Platform

ConversionXL

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. Sometimes your product or offer is so new that there’s no search demand out there for you to easily harvest. LinkedIn (not great for B2C). Education level. Work/career. Political affinity.

PPC 48
article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I’ve also experimented with using services which are marketplaces between LPs and GPs: CEPRES , DiligenceVault , FundVeil , Harvest Exchange , and Palico. These same tools are used by companies raising capital.