VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? 500 Startups created a helpful primer on key B2C metrics.

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

NOVEMBER 15, 2016

Reducing churn rate. Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud. Merritt Aho , Marketing Director of Testing and Optimization for Dun & Bradstreet, taught a course on building optimization programs for ConversionXL Institute. Image Source.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Labels: SaaS , sales and marketing , software. Cracking The Code. Friday, October 10, 2008. The Bessemer 10 laws of SaaS - Fall 2008 Release. Posted by Philippe Botteri. at 11:09 AM. 16 comments: BdH.

Software Review 48

Software Review North America Europe Metrics 48