B2C Churn Rate Revenue United States 
VC Cafe
FEBRUARY 21, 2023
A high retention rate indicates that customers find the product or service valuable and are likely to continue using it in the future. Churn : The percentage of customers who stop using a product or service after a certain period of time, typically measured over weeks, months, or years. based on a sample of over 300 SaaS companies.
David Teten
DECEMBER 3, 2019
For more rigorous, bottoms-up sizing exercises I suggest tools such as Statista and the United States Census Bureau (also their North American Industry Classification System database) to help identify more specific data. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator.
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