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Conversion, retention and churn benchmarks

VC Cafe

A high retention rate indicates that customers find the product or service valuable and are likely to continue using it in the future. Churn : The percentage of customers who stop using a product or service after a certain period of time, typically measured over weeks, months, or years. The benchmarks are based on the US market.

Retention 109
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Twitter Link Roundup #155 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Thanksgiving is a big holiday in the United States and traditionally, most families make a turkey for dinner. 6 Ways You Can Improve Churn Rate and Increase Revenue | KISSmetrics blog - [link]. 6 Ways You Can Improve Churn Rate and Increase Revenue | KISSmetrics blog - [link]. – [link].

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Your LTV Math is Wrong

Seeing Both Sides

Since I see a few common patterns of mistakes, I thought I'd add to the LTV literature and point out the top three reasons many investors roll their eyes when they see entrepreneurs present inflated, poorly constructed LTVs: 1) Your churn rate is understated. A monthly churn rate of 1%? 2) Your cost of capital is too low.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

For more rigorous, bottoms-up sizing exercises I suggest tools such as Statista and the United States Census Bureau (also their North American Industry Classification System database) to help identify more specific data. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator.

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Webinar Recap: 14 Tips on How to Pitch and Get Funded

Up and Running

Now the fastest growing demographic on Facebook is actually women over the age of 55, which in the United States it’s a segment that actually controls a lot of the money and the spending in households. Now you’re going to move into your revenue model. Okay, so now your revenue model, so this is—.