Remove B2C Remove Conversion Remove Harvest Remove Sales Cycle
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How to Master PPC Targeting and Choose the Right Ad Platform

ConversionXL

Sometimes your product or offer is so new that there’s no search demand out there for you to easily harvest. This means you have to generate awareness and demand yourself, before you get that sale. LinkedIn (not great for B2C). Track Sales Wisely. AdWords Display (sheer publisher size). Corporate Ladder.

PPC 48
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. E.g. current traffic, conversion to product pages, % that view images, current conversion rate, current conversion rate for image viewers. Changing the conversation. 10K / 1M = 1%.