View from Seed

MARCH 3, 2015

But even with that webinar’s success, we still had a lot of education to do in order to get people to understand what we did and even how we saw marketing in general, which we needed to do to generate demand and sales. Some startups are in stealth mode and maybe branding and beautiful design is important. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

VC Cafe

MARCH 22, 2021

Although this has been known for years for B2C companies, it is interesting to see B2B companies realizing the importance of marketing early on, as well. . A marketer will help the founders to create the larger vision and story for the company, craft the desired brand essence and values, and explore various go-to-market approaches.

B2C 145

B2C Marketing Stealth 145

Reid Hoffman

AUGUST 17, 2021

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. So as a founder, how should you respond to this competitive effect? They’re both fruit, but they’re very different in terms of how they operate.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. So as a founder, how should you respond to this competitive effect? They’re both fruit, but they’re very different in terms of how they operate.

Cofounder 69

Cofounder Differentiation Search Advertising 69