Seeing Both Sides
JULY 11, 2013
B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. This is an appropriate number to figure out and model to help guide whether you need to ramp up marketing (demand generation) or sales (closing) as you scale.
Mike Michalowicz
FEBRUARY 11, 2013
If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Write a 150-175 page business book and self publish it with on-demand printing. Then write a white paper.
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Cracking the Code
OCTOBER 10, 2008
Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.
Software By Rob
AUGUST 18, 2010
If not, getting a lot of users who are not willing to pay and still expect free support as well, is very demanding and may affect the service you’re able to provide to your *real* users (who are paying). Business software is different and shouldn’t be treated in the same way as B2C. #6 Atle Iversen on 08.18.10
Up and Running
MAY 21, 2014
And I’ve been using this comment, or this statement, and I think the future of marketing is less about demand creation and more about organizing those seven behaviors that I just listed. Example, Facebook has traditionally is much more B2C, it is very casual, it’s about entertainment, it’s about sharing personal information.
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