The Startup Magazine

JANUARY 22, 2024

Unlike direct marketing or sales efforts, the impact of PR can be less tangible. Whether it’s B2B or B2C, tech or retail, the right PR approach can make a significant difference in how your business is perceived. Measuring Success One of the challenges in public relations is measuring success.

PR 146

PR Public Relations Reputation B2C 146

ConversionXL

FEBRUARY 12, 2015

Optimizers come from all walks of life: IT, design/UX, analytics, marketing, translation, photography etc. My bachelor’s degree is in IT, my first job out of college was a programmer, then I did sales and marketing for many years, run an SEO company and a SaaS business. I’m a polymath too. #2

Conversion 48

Conversion Analytics Software Review Hiring 48

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. "Let's just get people on the phone and our sales reps will convert!" " I realize that ADT has always done phone sales and is comfortable with that. I love the social nature of sharing playlists. The suggestions engine they have.

Web 164

Web Design Marketing Security 164