B2C Finance IP Valuation 
OnlyOnce
DECEMBER 3, 2010
Look at the example of Occipital building the Red Laser app, then selling it to eBay to finance the rest of their business. one is B2B, the other is B2C). If you are selling assets, you need to clearly define what they are, and what they aren’t, and you need to make sure all legal details (contracts, IP, etc.)
ConversionXL
APRIL 12, 2017
The CEO doesn’t care about his website, he cares about his valuation (i.e. Sell CRO by calculating the valuation increase. Valuation increase? Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? It needs to get approved by HR, finance, marketing, etc.
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