B2C Finance Lead Generation Revenue 
David Teten
DECEMBER 3, 2019
Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator. Her answer? ‘I
Duct Tape Marketing
DECEMBER 7, 2015
Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. Giving people a great mobile experience on your website means making more conversions and generating more revenue. And let’s be honest. It’s as simple as that.
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Cracking the Code
OCTOBER 10, 2008
Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.
ConversionXL
DECEMBER 9, 2013
Because Rehabs.com makes it’s money as a lead generation site, this emotional campaign was a huge success. A report by the Corporate Executive Board has found that more people express emotional connections with B2B brands than with B2C. image source. Now let’s unpack that for a second. It never has been.
Up and Running
MAY 21, 2014
And I think it’s easy when you’re getting your business going, to be so focused on bringing in revenue and just sell, sell, sell and provide a great service or product after you’ve sold, but forget that so many opinions are formed in that sales process. You know, service, education, your follow-up – even finance?
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