B2C Finance Revenue Sales Cycle 
ConversionXL
APRIL 12, 2017
No, the first 2% is more valuable in terms of revenue. Create a revenue forecast before you even run the experiment. You need to track the right revenue goals. Abi Hough: Hypothesize This: How Do You Find $100M of Lost Revenue Without Creating a Single Experiment? Longer decision cycle. 10K / 1M = 1%. Image Credit.
Cracking the Code
OCTOBER 10, 2008
Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list!
ConversionXL
DECEMBER 9, 2013
On the other hand, if you sold something like gifts for geeks, the sales cycle would be shorter, and the bulk of your emotion and “personality” could be communicated visually through bold images and nifty font choices. Emotional Design Influences Sales. Overall, the campaign would involve a lot of text.
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