VC Cafe
OCTOBER 28, 2021
The creators are suddenly in need of tools that were previously mainly available to companies at the enterprise level: Manage payroll Hold virtual events Edit and create quality content Advertise Sell Customer success Loans/ insurance/ Financing needs.
Software By Rob
OCTOBER 14, 2010
at 1:20 pm Some evidence supporting your example: [link] (How Mint.com Beat Wesabe from Mint’s perspective) &# We spent a ton of time holding online chats, went to events (like twiistup la, finnovate) and connected with the entire personal finance community. But I didn’t limit that comment to B2C software. Think about this.
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ConversionXL
DECEMBER 9, 2013
On the other hand, if you sold something like gifts for geeks, the sales cycle would be shorter, and the bulk of your emotion and “personality” could be communicated visually through bold images and nifty font choices. Emotional Design Influences Sales. Overall, the campaign would involve a lot of text.
Cracking the Code
OCTOBER 10, 2008
In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.
ConversionXL
APRIL 12, 2017
Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle. It needs to get approved by HR, finance, marketing, etc. Marketing/Sales optimization funnel. Image Credit. Who is the B2B buyer? No single decision maker.
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