B2C IPO Metrics Sales 
View from Seed
MARCH 3, 2015
Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NextView Ventures: Thinking back to before anyone knew HubSpot or the company was headed towards an IPO, where did you even start to market the company? Did you feel that pressure to deliver immediately?
Mucker Lab
APRIL 6, 2023
Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion. The success of the foundation is can you get to the first PLG conversion and actually have a user or prospective customer without talking to sales?
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Cracking the Code
OCTOBER 10, 2008
Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. . Labels: SaaS , sales and marketing , software. Posted by Philippe Botteri. at 11:09 AM.
Startup Lessons Learned
OCTOBER 23, 2009
– Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. We got instantaneous feedback on the validity of the idea and started our sales process concurrently. I encourage B2B startups to keep them in their customer development arsenal.
Austin Startup
MAY 29, 2019
and therefore the sales?—?that Brands would get higher margins but lower revenues while retailers would get lower margins but higher revenues (generally speaking, with Apple being a notable exception owning both sides of that for much of their sales). The retailers were to provide the audience?—?and that the brands needed.
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