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My Thoughts on the Current Market: on 20-Minute VC

Both Sides of the Table

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. We discussed why in Q4 you will see large renegotiations of SaaS contracts and increased churn rates. If you’re a clear “market winner” like Stripe, Robinhood or Airbnb. Raise when you can.

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Visualizing the Interactions Between CAC, Churn and LTV

A Smart Bear: Startups and Marketing for Geeks

If you like this, go see his Shockwave Innovations blog ) Anyone that has taken an accounting class or learned basic business financials knows the interaction between key elements of a P&L (revenue, cost, expense) and a balance sheet (assets, liabilities, equity). Now let’s cover those nuances I mentioned.

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The 7 Key Metrics Every Business Owner Should Monitor

Up and Running

For example, if you have an eCommerce website , you’ll want to measure unique visitors, referrals, bounce rate, and similar. If you’re running a subscription business , you’ll want to track churn rate, monthly recurring revenue, lifetime value, and so on. This is a business’s short-term debt that must be paid.

Metrics 60
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Why you should never have a data room — the most counter-intuitive fund-raising advice you’ll ever…

Both Sides of the Table

When you raise money from investors you produce information that you are told they want and care about: A fund-raising deck that articulates your company strategy, plans, team, market, competitors and so forth. against a broad range of similar companies. LPs also do this to VCs so that they get a broad representation of returns data.

Cap Table 336
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How to Write a Business Plan

Up and Running

What are you actually selling and how are you solving a problem (or “need”) for your market? Target Market. If there are multiple market segments for your business, this is where you flesh out the details. Marketing and Sales Plan. How are you going to reach your target market? Target market. Read more ».

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How to Write a Business Plan for a Subscription Box Service

Up and Running

Target market (intended customers). Marketing and sales plan. Target market : What groups of people will want your box? Opportunity: Proving there’s a market for your subscription box. Target market. If you’re writing a Lean Plan, keep it shorter and think about making it easy to revisit and revise often.

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Webinar Recap: 14 Tips on How to Pitch and Get Funded

Up and Running

You should have a good solid executive summary, you should have full financials, and that means a projected balance sheet, P&L and cash flow. When you are addressing the problem in the market, you want to tell that in the format of a compelling story. That’s because most people say, “Everybody in X or Y is my market.”