article thumbnail

The 7 Key Metrics Every Business Owner Should Monitor

Up and Running

For example, if you have an eCommerce website , you’ll want to measure unique visitors, referrals, bounce rate, and similar. If you’re running a subscription business , you’ll want to track churn rate, monthly recurring revenue, lifetime value, and so on. This is a business’s short-term debt that must be paid.

Metrics 60
article thumbnail

My Thoughts on the Current Market: on 20-Minute VC

Both Sides of the Table

We discussed why in Q4 you will see large renegotiations of SaaS contracts and increased churn rates. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. A strong balance sheet will matter in the years ahead. Raise when you can.

Marketing 263
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Write a Business Plan

Up and Running

Here at Palo Alto Software, our mission statement is this: “We help people succeed in business.” An online software company might look at churn rates (the percentage of customers that cancel) and new signups. Balance Sheet. The balance sheet provides an overview of the financial health of your business.

article thumbnail

Webinar Recap: 14 Tips on How to Pitch and Get Funded

Up and Running

” Our featured speaker was Caroline Cummings, the VP of Business Development at Palo Alto Software. Not only because it’s a product that Bplans and Palo Alto software makes, but because before I joined the company, I used LivePlan to pitch and raise my investment capital. Then referral rates and opt-out rates.