Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. See part one for the first time it happened. This time it was serious. Good stuff too.

Silicon Valley 253

Silicon Valley Non-disclosure Agreement NDA Startup 253

Steve Blank

MAY 26, 2009

The best entrepreneurship textbooks and blogs assume that advice to startups is generalizable. You don’t need to worry about any Intellectual Property (IP) issues. Verticals Are Different I began to realize that entrepreneurs (and their professors) act like every vertical market and industry has the same set of rules.

Vertical 156

Vertical Silicon Valley Intellectual Property RSS 156

news.ycombinator.com

SEPTEMBER 16, 2011

We already have some competitors in the vertical and while there is no point in trying to hide the actual idea, there are differences in the way we implement stuff that can get us an advantage over the competition. >> Out of all my ideas I think this is the one I think would be the most fun to work on, from development to marketing.

Stealth 41

Stealth Technical Review Startup Software Review 41

Steve Blank

MAY 4, 2009

In an early stage startup, instead of sales being up front, the point departments are likely to be product development and customer development. Later on in this same company’s life, sales will become the pointy end and product development moves to a supporting role.

Silicon Valley 132

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