A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 14, 2012
Freshman Salesman writes: I’ve read somewhere in your blog about how you had a very large organisation as the first customer for your software. I’m putting myself in the same boat now with the solution I’m developing so could you tell me: 1. make for not putting customer development before writing code.
Startup Lessons Learned
SEPTEMBER 15, 2008
The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.
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Steve Blank
DECEMBER 7, 2009
Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. See part one for the first time it happened. This time it was serious. Good stuff too.
Steve Blank
DECEMBER 7, 2010
We’ll build the class around the business model / customer development / agile development solution stack. Instead you will be getting your hands dirty talking to customers, partners, competitors, as you encounter the chaos and uncertainty of how a startup actually works. Start your blog/wiki/journal.
ReadWriteStart
SEPTEMBER 19, 2011
Steve Blank is a retired serial entrepreneur, educator, thought leader and creator of the rigorous "Customer Development" methodology detailed in his book, "The Four Steps to the Epiphany." Blank teaches entrepreneurship at Stanford University and UC Berkeley and blogs at steveblank.com. A Computer in every Home.
Steve Blank
FEBRUARY 18, 2010
It’s been a year since I’ve been blogging. One of the downsides to a large number of blog posts is that older stories tend to get buried and hidden. These blogs began as an attempt to explain why a “book” I wrote wasn’t a book. Raising Money Using Customer Development……… 47. Recursive History.
Startup Lessons Learned
JANUARY 11, 2009
Other than that, you know their IP address, maybe their browser version or what country they are in. Wouldnt you rather relate to customers in that frame of mind than on TV or in a banner ad? And, as a customer, wouldnt you rather be treated that way? In other words, not very much.
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