Startup Professionals Musings
OCTOBER 3, 2010
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” For most, it sounds like a magical process or a scam, with the experts spewing so many acronyms.
Startup Professionals Musings
MARCH 23, 2013
There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts. Tracking and performance reporting.
VC Adventure
AUGUST 10, 2010
Niel eloquently describes the birth of the idea behind Trada on the company’s blog (worth taking a look at and considering the varied genesis behind businesses). In this case neither Niel (nor I) had any interest in creating a traditional syndicate to fund the company. Of course coming up with the idea is the easy part.
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