Startup Professionals Musings

FEBRUARY 25, 2017

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are only one of the many marketing campaigns which continue to rise in cost.

Campaign 167

Campaign Cost Viral Marketing 167

Startup Professionals Musings

AUGUST 11, 2013

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are called marketing campaigns, which continue to rise in cost.

Viral 249

Viral Marketing Entrepreneur SEM 249

Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. When I first started blogging Digg was still at its peak. Rebelling is simply a form of snobbery. So What is This Underbelly of Which You Speak?

SEM 379

SEM Viral Marketing Widget 379

YoungUpstarts

MAY 11, 2016

While the nuts and bolts of their business may still live on their primary website, content like blogs, video, photos, and other social media are almost always hosted somewhere else. What is the Search Engine Marketing (SEM) value of new domains? New domain extensions are a boon to SEM efforts.

SEM 100

SEM Los Angeles Software Review Naming 100

Startup Professionals Musings

JULY 13, 2012

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are called marketing campaigns, which continue to rise in cost.

Viral 238

Viral Cost Marketing SEM 238

YoungUpstarts

JUNE 9, 2013

Unfortunately, many books, articles, blogs and podcasts on social media focus too heavily on the “feel good” factor of success stories. Critical roles include a director, community manager, blog editor, blogger(s), channel specialists, SEO specialists, photographers/videographers, producers, and analytics specialist.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

Startup Professionals Musings

MARCH 21, 2011

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are called marketing campaigns, which continue to rise in cost.

Viral 225

Viral Marketing SEM Startup 225

Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. They’re tasked with doing … marketing. You get a lot of traffic – not always results.

Development Team Review 323

Development Team Review SEM Channel Social Media 323

Both Sides of the Table

APRIL 4, 2011

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? If you can break this down by channel that you’ve acquired them from this is obviously better.

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Steve Blank

SEPTEMBER 7, 2009

on Cafepress, but is now literally priceless since the copyright owner put it on his blog.) Reply Manual da Startup » Blog Archive » O que há de errado com o modelo de Product Development - Conceitos e práticas sobre Lean Startups e empreendedorismo em geral , on December 6, 2009 at 7:47 am Said: [.]

Customer Development 224

Customer Development Developer Customer Silicon Valley 224

Startup Professionals Musings

MARCH 26, 2010

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are called marketing campaigns, which continue to rise in cost.

Viral 141

Viral Cost Marketing SEM 141

crowdSPRING Blog

JANUARY 26, 2011

Where you can (this is not difficult to do when you use content management systems – such as a WordPress blog), use natural sounding names for your URLs and titles. Don’t forget search engine optimization (SEO) and search engine marketing (SEM). Personality!

Web 127

Web Design Flash SEM 127

Both Sides of the Table

NOVEMBER 22, 2009

I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. When Brad Feld lists a book on his blog with an affiliate link that he monetizes is that wrong? Should affiliate links to Amazon be acceptable in a blog but not in Twitter or Facebook?

Advertising 277

Advertising Technical Review Affiliate SEM 277

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur. You’re reading their press releases or blog posts.

Early Stage 380

Early Stage Stealth Marketing Startup 380

crowdSPRING Blog

JULY 27, 2010

Where you can (this is not difficult to do when you use content management systems – such as a WordPress blog), use natural sounding names for your URLs and titles. Don’t forget search engine optimization (SEO) and search engine marketing (SEM).

Small Business 123

Small Business Web Design Marketing 123

crowdSPRING Blog

JULY 27, 2010

Where you can (this is not difficult to do when you use content management systems – such as a WordPress blog), use natural sounding names for your URLs and titles. Don’t forget search engine optimization (SEO) and search engine marketing (SEM).

Small Business 122

Small Business Web Design Marketing 122

www.reincubate.com

FEBRUARY 1, 2010

Email us or call +44 (0) 844 3579899 home about services blog labs Chief Technology Officer job description (for web, start-up or corporate) « Upgraded your iPhone to OS 3 but files are missing? Apache with Django and mod_wsgi » Posted by Aidan, 6 th July 2009. Past contribution to one or more Open Source projects.

Fractional CTO 40

Fractional CTO CTO Technical Review CTO Hire 40

ConversionXL

AUGUST 23, 2017

William Gadea, Creative Director and Founder at IdeaRocket LLC , a provider of animated videos for businesses, says that “most of our lead generation comes from SEM, and we feel that the search term can be a clue for where in the Journey the searcher is.” Click to enlarge. Click to enlarge. ElevatedThird.com. Click to enlarge.

Customer 130

Customer Channel Design Retention 130

Hearpreneur

MAY 31, 2020

As someone who owns a primarily “Blog style” business model, it can be hard to network with people within the same industry, especially if you are many miles away and competing for similar spaces on the internet. You do not need to blog or be on all social media platforms but make sure you are active on the ones where you are.

Networking 144

Networking Entrepreneur Social Media Channel 144

Both Sides of the Table

APRIL 26, 2016

So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. The first mistake that mostly only rookies make is to measure the CAC by looking at the attributable marketing costs of acquiring a user.

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

APRIL 4, 2017

It doesn’t help that there’s a new blog post out every day about how you’re missing out on [X] and this company is killing it by doing [Y]. SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. iPullRank Blog. Litmus blog.

Channel 118

Channel Marketing Viral SEO 118

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. This post has been removed by a blog administrator. I used to use $.05,

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” For most, it sounds like a magical process or a scam, with the experts spewing so many acronyms.

Search 225

Search Engineer SEM Widget 225

Both Sides of the Table

JANUARY 19, 2015

Any reader of this blog for a period of time will know that I’ve been long YouTube for years. But you don’t need to spend money on SEM. And given that Facebook and Twitter currently pay you zero for content marketing and Google SEM charges you for customer acquisition – what exactly are you b g about?

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Startup Professionals Musings

MARCH 16, 2014

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start.

Marketing 257

Marketing SEM Viral Social Media 257

Hearpreneur

FEBRUARY 14, 2018

3- Blog about home and gardening topics. I blog about home and gardening topics and make money from product recommendations to my audience, mostly through Amazon associates program. 7- DIY SEO blog. I launched my first online bootcamp in 2012 and then launched my DIY SEO blog called Get Found With Fuse.

Entrepreneur 74

Entrepreneur Technical Review SEO New York City 74

Startup Professionals Musings

APRIL 4, 2015

Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Identify your target customer and create customer profiles. Create an integrated conventional marketing and social media strategy.

Social Media 120

Social Media Media SEM Startup 120

Startup Professionals Musings

JANUARY 17, 2013

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start.

Marketing 265

Marketing Viral SEM Startup 265

The Next Web

OCTOBER 26, 2013

Over the last three years we saw an explosion in non-technical work, everything from data entry to customer service to marketing, SEO, SEM, legal, financial… We’ve reached the point now where if a job can be done in front of a computer, somebody’s doing it on oDesk.”. Another tip from inside oDesk is to be patient with raising your rates. “If

Russia 151

Russia Ukraine Latvia Lithuania 151

Up and Running

JULY 26, 2016

Nailing an article in a major tech blog is a hit or miss, but I’ve successfully managed to get two of our product launches featured in Techcrunch and TheNextWeb. Don’t underestimate small blogs! Google AdWords or SEM (expensive). Blog or content marketing (cheap or free). Display ads (cheap).

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Professionals Musings

APRIL 16, 2011

These days, the best way to provide fresh content is to attach your blog to the website, and add new entries at least a couple of times a month. Another way to get inbound links is review other site blogs, and leave your comments with your link. Another alternative is to buy your way out of the zone with Search Engine Marketing (SEM).

Search 233

Search SEM SEO Engineer 233

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. Note: high CAC ratio means high productiviy (see blog post for definition). Blog Archive. on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). Started on Jan. My Investments.

Software Review 48

Software Review SEM Marketing Las Vegas 48

Startup Lessons Learned

SEPTEMBER 15, 2008

Great blog! April 30, 2010 12:14 PM Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) Good stuff.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Lessons Learned

SEPTEMBER 18, 2008

And since I have a blog, I have a way to ask questions directly to you. Heres what I want to know: First of all, the NPS question : On a scale of 1-10 (where 10 is most likely), how likely is it that you you would recommend this blog to a friend or colleague? Eric, great blog. How annoying!) How did you hear about it?

San Francisco 133

San Francisco Lean Continuous Deployment DC 133

Startup Lessons Learned

SEPTEMBER 12, 2008

0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?)

Audience 119

Audience San Francisco Continuous Deployment Lean 119

ConversionXL

AUGUST 27, 2015

How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? What we found was that the actual impact was actually 257% better and that what was really driving down performance was an SEM approach of pushing for quality leads over all leads, dropping overall performance. Word-of-Mouth.

PPC 48

PPC SEM Technical Review Conversion 48