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Twitter Link Roundup #111 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Social networking is a very important marketing channel at some startups – [link]. crowdSPRING’s 12 Questions Interview: Meet Svetlana (Sofia, Bulgaria) – [link]. What It’s Like To Be An Entrepreneur – crowdSPRING – [link]. Design Studios: The Good, The Bad and the Science – [link].

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Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)

ConversionXL

It’s very easy, you only need to keep in mind a few rules: Ad copy (or email copy, or copy of whatever promotional channel you use) needs to match landing page copy. Ad copy says “Lowest taxation in EU” – but the landing page talks about tax optimization and Bulgaria. Great stuff. How to maintain strong scent.

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Facebook Acquires Israel’s Snaptu For an Estimated $60-70 Million

VC Cafe

These two deals are significant, and suggest that Facebook didn’t just buy an app - Snaptu is a mobile platform and a distribution channel for emerging markets with low smartphone penetration, where the users use their mobile phones as their main access device to the Internet.

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Give it away

The Startup Toolkit

Not the features, not the channel, and not the revenue model. 2] As another example, I talked to a team (in Bulgaria, of all places) considering paying big money to get some certification which would allow them to charge for workshops. This idea comes directly from Derek’s book Anything You Want. That’s okay though.