Remove Burn Rate Remove Channel Remove Customer Development Remove Metrics
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Is the Lean Startup Dead?

Steve Blank

Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. First Movers” didn’t understand customer problems or the product features that solved those problems (what we now call product-market fit). IPOs dried up.

Lean 335
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No Accounting For Startups

Steve Blank

As a founder you are testing a series of hypotheses about all the pieces of the business model: Who are the customers/users? What’s the distribution channel? An early indication that you’ve found the right business model is when you believe the cost of getting customers will be less than the revenues the customers will generate.

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Lessons Learned: Don't launch

Startup Lessons Learned

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. Do some Customer Development instead. And even worse, wed cranked up the burn rate in order to be ready to handle all those millions of mainstream customers we anticipated.